Similarities create comfort; we like people who are similar to us. When someone we admire and consider, as they know everything, says, “I don’t know,” it creates a familiarity, showing that they are like us; they don’t know.
Creating familiarity and similarity brings people closer to you. Regardless of where and how you use this, you can turn this into an advantage. For example, when you present a topic in public, you can interact with someone known to the audience to increase their attentiveness.
- Related Note(s):
- 3: Being a Team Manager and Manager’s Job;
- 7: Confident Humility;
- 17i: How to Understand The Public Talk Feedback You Get;
- 21: Efficient Code Review Process (The changes I wanted to do in one of my teams);
- 56: Structuring Teams in Organizations;
- 72: Increasing Sales Through Human Psychology;
- 75: Understanding Ex-pat life and discrimination;
- Source(s): Influence by Robert B. Cialdini
